Types of Business Events

Business events are for reaching a business goal. Examples from several prominent brand names, such as Apple. B2B events usually revolve around the purpose to accomplish shared business objectives. The intended audience determines the type of the event. If you plan to organise B2B events at work that intends to bring together customer or employee groups.


Corporate Events

How do we define corporate events? In simple words, corporate functions are activities arranged by the business and target employees, customers, stakeholders, or charitable groups. The expected audience usually varies by what purpose the meeting is about the new products promotion and services, celebrate employees’ achievements, or demonstrate expertise in a particular area. Usually, corporate events occur quarterly or annually, while others may be one-time activities – perhaps coinciding with important news and awards. We will list all types of events that are defined as business-driven events and are usually owned by companies and organisations that have their objectives from this type of event.

Business owners and executives can achieve measurable results from their business events, the goal is to offer specialised and unique experiences to the people they lead. All the things possess an ambition that will attract the most senior leaders who attend the event. The events give juniors the chance to talk to peers, allowing them to “rub hands” with the best professionals.

A person who runs a company that offers events and gatherings needs assurance that the program will match his business goals. No one wants to waste their time. Let us start with a clear purpose for any event!

“The event was made to trigger attendees’ emotions and bring people together.”

The following sections are devoted primarily to corporate events. Each style contains a brief description of the product and details about which business objectives they are best for and what types of venues you will need. We’ll jump straight into it!


1. A seminar or Half-day Event

Instead of having an entire conference, many businesses prefer having half-day events. These are all similar advantages of meetings but are not too costly. In some cases, a week’s conference gives attendees multiple talks. It provides broad knowledge over short distances without the high costs. Propeller is an advertising & content marketing firm focused on startups or new ideas


2. Trade Shows and Event Expos

Often events, including conferences, are arranged in unique “sponsored” / “expo rooms”. What is different at tradeshow events? Sponsor booths. Typically, the classes continue, but the “main event” meets all sorts of buyers in the corresponding sector. It is valuable for attendees to meet vendors like their own (providers). These interactions are essential indeed. Despite being highly competitive in the market, despite the low demand for trade show advertising


3. Networking Events Sessions

Everyone knows how valuable networking can be. It could be beneficial to you and your career. Networking events do not require educational content – no speaker required! Event day is just a session or more that only needs a room with a few meals and refreshments. If you fear people, having a drink in your hand will make you better! A business can even enhance the network for its targeted markets through Meetup.

session event

4. Conferences

The conference is commonly used in business topics development. It requires plenty of work and money, but more significant events provide opportunities for more enormous profits. Most managers plan on attending conferences, and these costs are typically included within the education and training budget. The panel features several speakers that provide attendees with many topics to study.


5. Building a Team

Team building events are internal meetings that aim to create enjoyable ways to connect and build relationships. It generally aims at helping employees improve their relationships, compose powerful link with the workplace and develop better leaders/workers. This is also useful for different departments that have no direct connection. According to scheduled plan that planners prepare, teams can build their motivational activities.


6. Job Fairs / Recruiting Events

The main goal of employment fair events or recruitment events is to hire and attract talented individuals from various departments and companies. It is commonly held on college and university campuses and is popular with startups and companies looking for new ideas. Prospective applicants enjoy the personal contact the event provides. They can speak directly with honest employees to obtain their desired careers. The best impression on a career-oriented event is a good investment that pays dividends in a decade to come.

Job fair event

7. Product Launches

These events provide a positive buzz that helps people understand how they can help you. Is it reasonable to increase sales or update brand visibility? A sales-centric event, product launch, or sales pitch effectively increases awareness of the newly fired product, service, or feature. In addition, they help promote products significantly and effectively by increasing their visibility in the market before anyone has a chance to use them. Product launches usually involve invited media people reporting on a specific product or event. Successful events in your community are most often influenced by your timing, attention to detail, or your general satisfaction with your visitors.


8. Field Marketing / Activations

Most field marketing events and activations for brands mainly focus on strengthening emotional connections between brand and their audience. Since relationship-building is the focus of this event, knowing what specific audience is targeted will be necessary. Marketing field meetings usually are held offsite in an area where the audience and prospects are in the centre. This event often facilitates sales and provides multiple strategic marketing and sales cooperation opportunities.


9. Awards and Competitions

Awards and competitions can help people talk. The winner will be able to share their success on social media. Awards are also good opportunities to get press coverage. Invite the media to do what you have done. Get the press by visiting our guide on writing press releases. Companies use this type of event to reward and motivate their people


10. Company Parties

Company Party brings employees together for a celebration or a small festival of shared victories and milestones. However, the purpose of these types of events is generally fun. And usually happen on everyday occasions


11. Internal Business Events

Internal business events are company hosted meetings and periodic gatherings where special topics are presented, evaluation of progress rate, and help with the kick-off of projects. Organizations with staff size of more than 25 usually use them, but small companies also benefit from such types of events. These events typically include planning an itinerary, coordinating rental and reservation services for the venue, and organising videoconferencing for presentations and some other activities sometimes


12- Corporate Off-sites & Executive Meetings

Typically, an offsite or executive meeting takes place in the workplace and involves high-level staff and critical partner businesses in general. Companies use these types of conferences or events for many reasons, but ensuring their successful outcomes is based on an appropriate plan, a creative environment, and tools to enhance productivity.


13. Thought Leadership and Networking Events

Creating thought leadership events & networking events provide people with a way to show their authority in a particular area. It can involve VIP events as well as focus on general admission. Think leadership events are essential tools to establish your product or service’s position within a given sector. If it’s your event that you plan on bringing on speakers, hosting experts, and incorporating multitouch marketing tactics, you can make this a great one for you.


14. Virtual Events

Virtual events take place on-line, and visitors can join live event from home. Virtual events remain largely a necessary (and sometimes growing) event type. The biggest advantages of virtual events include reaching more viewers and not being restricted by geographic boundaries or physical object. The plan also provides financial benefit as well as less concerns regarding physical accessibility to the facilities. To read more about how virtual events can add to your business check , Virtual Events: Are they Really Effective for Your Business?


Final Note for Corporate Events Professionals


It’s one thing to plan an event, and it’s another thing to execute that plan and follow through. Before you can even plan on something, you need to know about it; As an event manager or an aspiring one, without a concise plan for organising events, such events will flop and fail to cause you to lose clients and spoil your reputation. So, instead of trying to retrieve your clients don’t lose them from the beginning. Your clients are your employees/colleagues, and your reputation is for how long your employer will love to keep you in this position!

As much as event management sounds like something so simple that can be batted right off one’s lips or a phrase that can be thrown around, it’s a bit more complex and tasking. It is not sufficient to take courses to overcome that challenge, it requires learning, adaptation, consistency, patience, perseverance, experience, dedication, commitment, and partnership.

Event is not something you wake up one day and decide to execute the following day except you want to deceive yourself,

Therefore, it’s essential to give yourself ample time to plan, and the more you manage events, the better you get at it because your experience starts coming to play as the years go by. Also, by then, you will already have a template for working and established partners that will make subsequent events a bit easier to organise.

Do not organise your company event internally using only in-house resources; the event management agency who has experience with corporate events are more realistic than you; they know what works and whatnot, you as customer and event professional, will be able to make the job better and more effective, the event agency will be your crew!

Good luck with your next corporate event