HAMADA MOHSEN

Managing Director

Hamada Mohsen is an events and projects director with vast years of experience in the business of Event Management, Team Building & Experiential Training, Gamification Marketing, Theme Parks concepts design and CSR consultation.

He set out on his career path as an events' entrepreneur as a DJ for university gigs, parties, and trips when he was just 17 years old. Hamada has played DJ/MC at the biggest marketing events and charity campaigns, His productions even broadcasted in 104.2 NileFM and 95.4 RadioCairo! In 2002. he has obtained a BA in Business Administration while also being a certified special event professional accredited in the USA, and holder of a specialized diploma for an intensive course in event management from Lincoln College, Oxford, UK, with the case study of the London Olympics 2012. Hamada is a serial entrepreneur; currently, he is chairman and events director at NewLevel Egypt for corporate events management, founder, and entertainment developer of CoCoDaDa for families’ social lifestyle events, Theme parks designers and investment, Author of books and blogs in events management and entrepreneurship

His first book (The Impresario ) was published on Amazon, highlighting his knowledge and hands-on experience in events management and how-to startup a profitable events management business.

In 2020 Hamada accepted the challenge to learn AR/VR programming, machine learning, and 3D modelling to work with his team at the New Level XR. Co-founded with his partners in 2021 as a global metaverse consultancy firm for enterprise and XR software house.

Hamada Mohsen is very much into green and sustainability techniques and works as a consultant for CSR strategies for big and small organisations. He is a detail-oriented individual, using a micromanaging style to develop his business to maximum efficiency. Furthermore, he is very much into sustainability on a personal and professional level, always concerned about the environment, zero waste, creation and innovation, and willing to face new approaches, which keeps him permanently at the forefront of developments in his chosen sector.

NELLY FOUAD

Commercial Director

Our commercial director seeks a well understanding of the requirements of existing customers to ensure their needs are being met.

She is also our key person for your venue booking.She has been working for more than 35 years in the tourism field, played many roles during business life which enables her to help out her client find the best way of enjoyment, with the highest quality of services.

She was acting as a director of sales & ticketing at Thomas cook Egypt, besides the big experience in outgoing trips, organized and made affordable trips all over the world.

Acting as an international travel consultant for many touristic companies. I got many international tourism and ticketing courses. She traveled all over the world, and her work involved marketing to stimulate economic development and promote tourism.

Monitoring, evaluating and modifying corporate events, networking with individuals and various organizations to improve and enhance the viability of businesses through diversification, niche marketing, and regional branding.

AMMAR KAMAL

Event Production

is the one who does the conceptualizing, a production manager with a passion for his job.

He began his career in a multinational marketing agency as operation manager, and then found himself going for the more difficult job. By now, Ammar has his own production workshop, but he loves to work with NewLevel Egypt exclusively to enhance all our events with his know-how.

KHALED HUSSIEN

Operation Manager

Is the guy of eagle eyes, managing all events setup and props, have been in hotel banquet for 5 years before moving to Le Pacha Club in Sharm Elsheikh as venue manager for 4 years.

Managing all international and national events, communicating with more than 50 persons on the venue’ ground through radio network and guaranteeing the quality, safety and security aspects to meet the deadline of the event.

NewLevel is very pleased to have him on board. Khaled is a details-oriented man, seeks only high quality and very committed and hard-working.

MOHAMED FAWZY

Financial manager

Mohamed Fawzy has been working more than 15 years at accounting field.

The latest one as industrial company for steel structures manufacturing since 2013 in Jeddah KSA. He spent his previous 6 years, as a deputy cost control manager, identifying projects cost elements, and ensuring expenses not overrun beyond the allocated budget.

He also worked in the audit and assurance practice at Technical Institute for Health Training in Jeddah- K.S.A Reporting typically of periodic financial statements to company’s financial chief and assures that accounting procedures and system are adequate and functional.

His attention to detail, good listening skills and great empathy are symbols of his boss. His passion to build an environment that will enhance his skills and widen the scope of his knowledge. His dream in life is to see his sons in the highest positions and work in professions beneficial to their community.

MADONNA HOSNY

Executive Assistant

Madonna is dynamic and result-oriented, with 8+ years of experience in administration, facilities, and office management. Providing support to all employees to ensure compliance with company objectives

she is responsible for facilitating all aspects of internal and external communications, supporting the day-to-day administrative & operational functions and using her organisational skills to achieve maximum operational impacts and boost efficiency

Madonna started her business career in 2012 after graduating from the faculty of commerce to land her first job in

After a few years in administration work, she understood herself more and knew her personality was seeking new skills and know-how. Started to search more about her next skill set and acquired the needed technical resources to make corporate design work and E-marketing to continue adding value to any organization

Madonna choose New Level to be her home for work that feels very passionate about